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Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

July 18, 2024

Register Now

Marriott Marquis Chicago

Chicago, IL
 

Registration Fee

$375; $275 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

CEU Credits

Programming accredited by IAEE

Earn 6 CEM recertification hours from IAEE.

Certified in Exhibition Management CEM FREEMAN

Put This Agenda on Your Agenda

AAR March Agenda

July 2024 Sponsors

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OUR GALLERY

Photo Highlights

Resources

Featured Attendee Acquisition Resources

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  • Articles by mdg, A Freeman Company

    26 Sep 2023
    ConnectUp articles written by mdg for Lippman Connects A to (Gen) Z: Why Authenticity is Key When Attracting New Audiences Working with Influencers to Promote Your Event A B2C Tactic Adapted for B2B E ...

  • Social Media Permissions & Checklist, Choose Chicago - AAR July 23

    27 Jul 2023

  • Leveraging Destination Resources, Choose Chicago, July 23

    27 Jul 2023 Choose Chicago

View All Resources

Lippman Connects You

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  • Marketing Manager, Irrigation Association
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  • Marketing Manager, National Business Aviation Association (NBAA)
  • Marketing Manager, National Trade Productions
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  • Marketing Specialist, Emerald
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  • Marketing Specialist, Informa Markets
  • Meeting Event Manager, National Cattlemen's Beef Association
  • Meetings Manager, Edison Electric Institute
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  • President & CEO, International Housewares Association
  • President, Co-Founder, FMC Conferences, Future Media Concepts, Inc.
  • President, International Liquid Terminals Association (ILTA)
  • President, Taffy Event Strategies
  • President, The Merchandise Center
  • President, Trade Show Consulting
  • Producer, National Alliance for Public Charter School
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  • Senior Director of Marketing and Web Technology, National Confectioners Association
  • Senior Director of Marketing, American Gastroenterological Association/DDW
  • Senior Director of Marketing, National Business Aviation Association (NBAA)
  • Senior Director of Sales & Marketing Operations, AVIXA
  • Senior Director of Trade Shows, The Vision Council
  • Senior Director, Brand Marketing, National Retail Federation
  • Senior Director, Content & Membership Marketing, NACHA - The Electronic Payments Association
  • Senior Director, Digital Marketing, National Association of Home Builders (NAHB)
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  • Senior Director, Industry Relations and Membership, RTCA
  • Senior Director, Marketing & Communications, Regulatory Affairs Professionals Society (RAPS)
  • Senior Director, Meetings & Education, American Bakers Association

Take Away Information You Will Use Immediately

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